Bip

Bip

Creating a truly international consulting brand

Introduction

Founded in Italy, Bip is a fast growing international consultancy firm with headquarters in Austria, Brazil, France, Spain and the UK. For over 20 years, the company has been steadily increasing its skills and capabilities to become the trusted partner of leading brands across the telecommunications, banking, insurance and energy sectors.

Challenge

Transform a respected Italian consulting firm into a truly international brand capable of attracting the best talent and able to compete with leading consultancy firms such as EY, Boston Consulting, PWC and McKinsey. We developed strong strategic positioning then translated it into a consistent and impactful brand identity and experience.

Solution

We focused on transforming Bip's brand assets using contemporary shapes for the logotype to create a bold identity featuring a vibrant red symbolising the brave personality of the brand along with new confident positioning: “Here to dare”.

Seen throughout all touch points, the new brand identity expresses force and energy making its unique values visible and alive.

The photographic style and the written tone of voice amplify what the Bip brand stands for, placing it where it belongs in the international consultancy landscape.

Bip

Results

The new brand identity now expresses all the unique features and capabilities that make Bip one of the most interesting consultancy firms around the world - the one to keep an eye on.

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