ELEMIS

ELEMIS

Introduction

ELEMIS asked FutureBrand to create a holiday collection to make them stand out in the market and attract new customers. We developed a superior, curated gift offering using an engaging and inspiring design that would appeal to modern audiences. Focused around a single, big idea ‘Brand at heart, Festive in spirit, Nostalgia in mind’ we created an omni-channel experience using ownable design and differentiated packaging to highlight the award-winning luxury skincare range’s unique offering.

Challenge

ELEMIS wanted to stand out during the holiday season, but also needed to uphold their premium credentials and feel brand-led, rather than generic in their category. The holiday design had to work as a campaign, spanning across all channels from digital to packaging, retail and window displays.

Solution

We started by understanding consumer trends, which led to the insight that overall we are moving away from a uniform expression of identity and wellness towards more individualistic, eclectic, self-expression, with the ability to curate your own identity and fuel your own wellness.

Taking into account the varied audiences of Millennials, Gen X and Baby Boomers, the ELEMIS brand also had to appeal to three diverse audience groups. Connecting with these seemingly disparate audiences was about leveraging emotion effectively to drive engaging experiences – allowing each audience to express themselves via attitudes rather than demographics.

The Holidays are a time for excitement and joyful celebration, with treasured moments and happy memories. It is a time for kindness, gift-giving and an opportunity to ‘stop-the-clock’ to reflect and nurture meaningful relationships. However, Holiday shopping can be hectic and stressful so ELEMIS’ Holiday Collections are the perfect gifts for loved ones, or the ultimate self-indulgence to escape the busy festive period.

We wanted to convey the magic and uniqueness of an ELEMIS Holiday. The festive season is different for everyone so we created a number of shapes that came from the ELEMIS brand story, we could build a world with a myriad of different scenes and stories.

Results

The ELEMIS holiday collection is out now. It is sold in ELEMIS spas and stores, as well as in high-end retailers.

(All images via @matsitek)

Capabilities involved

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